For savvy digital marketers, customer retention may actually be more important than acquisition. That’s because it’s typically cheaper and more effective to persuade someone who’s already done business with you to do so again. By

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As a startup grows, change is the only constant. Customers, team structures, and even your product or service offering will all likely change dramatically as the business grows from its earliest days with a handful

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At this point in 2022, you’re probably pretty familiar with the standard elements of digital content marketing and how they can help your business. You create a persona, research to identify the best topics and

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The digital health field is something of a double-edged sword for marketers. It holds a huge opportunity: some of the top health sites on the web get over 100 million unique views in a month.

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Organic growth is the preferable way to grow any kind of business because of its efficiency. Instead of paying for leads through social media or display ads or spending lots of money on sponsorships and

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The SaaS industry is exploding. It’s currently growing by 18% each year and 99% of companies are using at least one SaaS solution. This means there’s a ton of opportunity, but at the same time,

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It’s impossible to overstate the importance of strategy before execution in SaaS marketing. Having a clear game plan in place is an essential precursor to anything else and ensures you have an effective blueprint to

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Growth marketing has, admittedly, become somewhat of a buzzword. But that doesn’t negate its value as a high-impact marketing strategy. Simply put, growth marketing focuses on taking an experimental, data-driven approach to marketing, while endlessly

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