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Mosheh Poltorak

The Averege CMO Salary for Startups

As a CMO in a startup, you continually juggle strategy and growth. But do you earn what you’re worth? This article helps you navigate

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Mosheh Poltorak

The Ultimate Startup Marketing Budget Guide

As a startup owner, you’ve set most of your budget. But how much should you allocate for marketing? We’re here to help you achieve

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Mosheh Poltorak

Fractional CMO for Startups: Reasons They Are Key

You’re a startup founder in a juggling act, aiming for growth. Ever thought of a Fractional CMO’s role in your strategy? They’re part-time, high-level

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Mosheh Poltorak

Mastering SaaS Marketing: 8 Proven Growth Strategies in 2023

You’re standing on the brink of a new phase, ready to conquer the SaaS marketing world. It’s a jungle out there, but don’t worry,

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Mosheh Poltorak

How to Plan a Go-to-Market Strategy for Your Startup

You’ve launched a startup and want to win customers fast. To win market share quickly, you’ll need a solid Go-to-Market (GTM) strategy. To truly

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Mosheh Poltorak

How to Hire a CMO for Your Startup

As a startup founder looking to hire a Chief Marketing Officer (CMO), who can take your business to the next level? Look no further!

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Mosheh Poltorak

The 8 Best Marketing Strategies for B2B Startups

Now that you’ve gone through the steps to get your B2B startup up and running, what’s next? Well, growing your business and attracting new

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Mosheh Poltorak

Email Marketing for Startups: Must Know Tips for Success

You’re standing at the helm of a promising startup and you’re eager to see it take off. But as you well know, developing your

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Mosheh Poltorak

How To Do Market Research For A Startup

Starting a successful business is no small feat. Ultimately, you need more than a groundbreaking idea or product. Your survival relies on understanding the

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Mosheh Poltorak

How To Become A Fractional CMO

You’ve probably heard of the role of a fractional CMO and may consider making the leap into this exciting field.  To become a fractional

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Mosheh Poltorak

What Is a Fractional CMO? Everything You Need to Know

Do you struggle to strike the right balance between growing your startup and managing a tight budget? In a rapidly evolving landscape, you thrive

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Mosheh Poltorak

The Cost Of A Fractional CMO: Typical Salary & Hourly Rates

As a business owner, you know an effective marketing strategy drives your success. Maybe you considered hiring a full-time Chief Marketing Officer (CMO) to

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Mosheh Poltorak

What are the different Types of Fractional CMOs?

In today’s rapidly evolving business landscape, companies must become agile and adapt to stay competitive, particularly in marketing. This field has seen tremendous change

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Mosheh Poltorak

Seed Stage Marketing: What Areas to Focus on During Initial Growth Stages

The earliest stages of a startup are some of its most critical. A huge percentage of ventures never make it past this phase because

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Mosheh Poltorak

The Definitive Guide to Customer Retention

For savvy digital marketers, customer retention may actually be more important than acquisition. That’s because it’s typically cheaper and more effective to persuade someone

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Mosheh Poltorak

4 Principles of Continuous Optimization

Continuous optimization is a hallmark of the most successful organizations, from professional sports dynasties to military platoons and all other types in between. To

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Mosheh Poltorak

3 Shifts for Founders of Growing Startups

As a startup grows, change is the only constant. Customers, team structures, and even your product or service offering will all likely change dramatically

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Mosheh Poltorak

SaaS Content Marketing Strategy

At this point in 2023, you’re probably pretty familiar with the standard elements of digital content marketing and how they can help your business.

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Mosheh Poltorak

Fundraising Advice for Early-Stage Startups

We’ve all heard about the big venture success stories: companies like Uber, Facebook, and Airbnb took early-stage investments and used those investments to power

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Mosheh Poltorak

4 Roles of a Fractional CMO

Although we’re proud to have helped many different companies with their marketing needs, we understand that not everyone has heard of the term “Fractional

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Mosheh Poltorak

The Ins and Outs of Business Scaling (Plus Real-Life Success Stories)

Though they’re often used interchangeably, scale and growth are two different things. A business can grow in a number of ways: adding an employee

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Mosheh Poltorak

Brand Strategy: Why You Should Start With Strategy Before Spending

In the last two decades, digital marketing has grown from a nice-to-have marketing boost to an essential element of doing business with any type

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Mosheh Poltorak

Your Go-To Guide for Digital Health Marketing

The digital health field is something of a double-edged sword for marketers. It holds a huge opportunity: some of the top health sites on

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Mosheh Poltorak

An Inside Formula for Organic Business Growth

Organic growth is the preferable way to grow any kind of business because of its efficiency. Instead of paying for leads through social media

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Mosheh Poltorak

SaaS Fractional CMO: Why Partnering With This Marketing Professional is Ideal for New Startups

The SaaS industry is exploding. It’s currently growing by 18% each year and 99% of companies are using at least one SaaS solution. This

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Mosheh Poltorak

How to Build a Winning SaaS Marketing Funnel

It’s impossible to overstate the importance of strategy before execution in SaaS marketing. Having a clear game plan in place is an essential precursor

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Mosheh Poltorak

Top 10 Must-Read Growth Marketing Books

Growth marketing has, admittedly, become somewhat of a buzzword. But that doesn’t negate its value as a high-impact marketing strategy. Simply put, growth marketing

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Mosheh Poltorak

Take Your Startup from 0 to 60 with These 3 Growth Marketing Strategies

Growth marketing (often referred to as growth hacking) has become somewhat of a buzzword as of late. While some brands may feel a little

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Mosheh Poltorak

Top 5 B2B SaaS Companies: What Makes Them Successful?

B2B SaaS has experienced massive growth in recent years. As of late 2021, a staggering 99% of companies used at least one SaaS product,

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Mosheh Poltorak

The Benefits of Hiring a Fractional CMO

Having sound marketing leadership is a must for staying ahead in today’s ultra-competitive landscape. In the past, most companies had to choose between one

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Mosheh Poltorak

Alternative Capital Raising Strategies for Bootstrapped Startups

A lack of capital is the number one reason why startups fail. A study by tech market intelligence platform CB Insights found that among

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