For savvy digital marketers, customer retention may actually be more important than acquisition. That’s because it’s typically cheaper and more effective to persuade someone who’s already done business
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Strategic Approaches to Social Media
Social media is everywhere. Almost three in four Americans use at least one social network, according to 2021 research from Pew. And while most savvy businesses are already
Your Go-To Guide for Digital Health Marketing
The digital health field is something of a double-edged sword for marketers. It holds a huge opportunity: some of the top health sites on the web get over
Top 10 Must-Read Growth Marketing Books
Growth marketing has, admittedly, become somewhat of a buzzword. But that doesn’t negate its value as a high-impact marketing strategy. Simply put, growth marketing focuses on taking an
Take Your Startup from 0 to 60 with These 3 Growth Marketing Strategies
Growth marketing (often referred to as growth hacking) has become somewhat of a buzzword as of late. While some brands may feel a little fatigued by it, the
Startup Marketing Strategy: How to Create a One-Year Marketing Game Plan Step-By-Step
Strategy + execution = growth. It’s a simple formula, but it’s hard to stress enough just how integral it is to creating a winning marketing campaign. Without the